American Marketing - Sales Promotion, Incentives Travel.
Keywords: American Marketing - Sales promotion, incentives travel, consumer promotion, sales incentives
Interview Q&A
How long have you been in business?
American Marketing opened its doors in April of 1982. Wow seems like yesterday. Our first assignment was with the Chicago Cubs. We took them from the basement to the top of the heap in MLB marketing. Since then we have worked on just about every phase of marketing and have provided limitless services to a wide variety of clients.
What is your primary product or service?
Primarily, we are an incentive and motivation marketing company. However that surely widens the scope of things. Incentive Travel is a key product. Our Rich and Famous Acapulco Villa destination is a one of a kind, all-inclusive, all-exclusive award offering used primarily for top sales performance programs. Of course everything that surrounds a program of this type is a product or service of American Marketing: Direct mail, collateral material production, database management, premium and ad specialty products, packaging, meetings and events. The list goes on and on.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
My first exposure was working for National Creative Merchandising. As a designer and developer of point of purchase displays, I soon learned that the display was only one ingredient to the entire marketing plan. I found myself walking away from exciting projects that the company was not geared to produce. I took a chance and started my own company and the rest is history. Knowing what it takes to motivate a consumer to try a new product expanded into creating the motivation for a sales force to increase its sales.
How do you differentiate yourself from other businesses in your category and area?
Hands on! That is probably the major difference between how we work and how our competition breaks up the relationship. As owners of a business we get very involved in our client's success, learning as much about their production, distribution and industry as possible. We take that knowledge to the design table ourselves and assure that every detail is covered. As a travel destination provider, the difference is obvious. Most competitors are happy to sell the program and move on to the next. Not us! We design the program, produce it, manage it, ship all the awards and itineraries, then we greet the winners at the destination and host the entire group all the way to the departure gate.
Who owns your company or runs daily operations?
American Marketing is owned by two individuals: Michael Breheny and Don Calarco and they are both very much involved in the daily operations, from sales prospecting to final production and delivery.
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