Direct Response Television Campaign Development and Media Buying Agency
Zephyr Media Group offers complete campaign development and management services, with exceptional capabilities in media planning, market analysis, media negotiation and buying.
Other campaign development and management services include:
? Product or service assessment for suitability to market through television, radio, internet and mobile phone platforms
? Market research to properly position the product or service
? Campaign objective determination in accordance with client needs
? Theme development based on campaign objective(s), e.g. brand building or strengthening, lead generation, revenue-producing
? Scripting and production for infomercials or short-form spots
? Campaign analysis to optimize ROI
? Arrangement of backend services with qualified telemarketers and fulfillment houses
? Establishment of complementary marketing channels, such as print, insert-mail, and coop marketing campaigns were appropriate
Keywords: media planning, market analysis, media negotiation, media
buying, advertising, television campaigns
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